The New Necessities

As technology progresses we have created a list of new necessities that we see as absolutely fundamental to living in a way that we see as fitting. In past decades, such as the 50s and 60s, these ‘things’ were fewer in number and many of them were focused around the domestic scene, such as vacuum cleaners, washing machines and dishwashers. Some of these were only available to wealthier people, whereas today, a refrigerator is present in almost every home in the developed world.

Today, we have moved on to the latest gadgets and services. The need for Wi-Fi, not just in the home, but everywhere we go, is just one of the new necessities. The mobile phone is another one, and younger generations can’t believe that people managed to survive without one. The smartphone has raised the game in mobile telecoms and now, if you don’t have an iPhone or Samsung Galaxy, you are seen as being out of step with society.

the new

What people want

I was looking at a recent survey of the luxuries that people couldn’t do without and was quite surprised to read what people considered vital and what could easily be discarded. Pets, a clothes dryer and a good mattress were classed as ‘must haves’ alongside Wi-Fi and a smartphone. It is a rather eclectic list. Buying lunch and eating out was also prioritised over going to the gym in the health and wellness category, which is also slightly odd, and such is the hold of coffee on today’s population that it was chosen as the ‘must have’ beverage.

Interestingly, grocery delivery isn’t as popular as the Amazon Prime service, and a music streaming service like Spotify is less popular than Netflix. Beauty products are almost a ‘must have’ but not quite, and in fact the whole Health and Beauty sector scored very poorly in terms of necessities, which strikes me as curious given the amount of marketing that goes into this sector.

A personal trainer is at the bottom of the health list, followed by massages and manicures, the latter scoring about the same as a grocery delivery service. Salon haircuts and attending a gym are on a level with Amazon Prime and organic produce, while the beauty products are on a par with having a dishwasher. But, nothing in Health and Beauty makes it onto the ‘must have it’ list.

Huge potential for the mobile industry

What we can conclude from this piece of research is that communication tools are the things we value most. Of course things like Amazon Prime don’t work without Internet, so many of the services that are further down the list are dependent on those two items at the top – Wi-Fi and a smartphone. Both these give us access to a world, at a new speed. And this is why the mobile telecoms industry is such an exciting one, because it is an important part of people’s new necessities.

Mobile Technology Trends of 2017

The development of mobile technology continues to move at speed and this year we have seen some critical new applications, so much so, that I believe 2017 will be seen as the benchmark year for mobile technology, especially in its use by small businesses.

There have been some outstanding apps developed by consumer brands like Subway and Starbucks, and this opens the way for less well-known businesses to do the same. In fact, I read that 50% of small businesses are creating a mobile app this year and that is a great indication of the importance they place on mobile for growing a company.

wordpress m

Location, location

Another trend that has grown impressively this year is that of location-based apps. These allow a business to offer a service based on the customer’s location and it is not difficult to foresee that the ability to offer real-time services in a specific location will have an impact on a variety of small businesses, and the larger ones.

Augmented reality

Augmented reality apps are another trend that is gaining traction. Some people thought these were just a gimmick, but when you combine the AR technology with a utility app, in other words one that is practical and useful, you have an app that is very engaging. They particularly appeal to the millennial generation and businesses that work on using augmented reality will have better engagement with customers in this group.

Instant apps are a winner

I also see that instant apps are becoming more important, for obvious reasons. There is no need to find the app and download it, install it and all the rest. The apps that run instantly when needed and are the secret of a faster, simpler mobile experience. Google’s new technology is leading this sector.

Artificial Intelligence

Artificial Intelligence (AI) is also making inroads in mobile apps. A number of developers are embedding it in their apps, which is a significant step forward for educational apps. For example, apps that teach children based on how that child learns are emerging. All children have different learning styles and these apps will help them to achieve even better exam results. It can also be applied to consumer shopping with the creation of apps that help you to shop based on what you like, so that the consumer would essentially have a personal shopper on their mobile device.

Remote control

We are also seeing more gadgets and household equipment being linked to the Internet and this requires apps to control them remotely. This is another trend that will boost the growth in mobile technology. And, security is another factor that developers are working on this year, as our mobile devices become increasingly storage devices for money and its equivalent.

It has been predicted that around 268 million mobile apps will be downloaded by the end of 2107 and this translates into $77 billion in business revenue. This sum doesn’t just come from purchasing apps; it is revenue that is also based on increased sales through improved customer engagement and loyalty. This is the secret of growth and why businesses should be adopting mobile technology as soon as possible.

 

 

Initial Coin Offerings – the hot new trend

Everybody is talking about Initial Coin Offerings or ICOs. Whether it is the expert analysts or the mainstream newspapers, there is a buzz around issuing new digital coins. And no wonder – startups around the world are raising hundreds of millions of dollars through ICOs.

shutterstock_665273755

Richard Kastelstein, a partner at Cryptoassets Design group, which helps companies launch ICOs, told Business Insider in July 2017 that half a billion dollars had been raised since the start of the year. It’s a sensational sum of money, given that ICOs didn’t even exist five years ago.

Raising millions in minutes

And, get this, Gnosis, a prediction market for digital currency Ethereum raised $12 million in 10 minutes in April this year. Brave, a new web browser started by the founder of Mozilla, raised $35 million in 30 seconds by selling ‘Basic Attention Tokens’.

April 2017 is being cited as the month that ICOs really caught fire and financial experts believe they will get bigger and bigger. So, how do you set up an ICO?

Setting up an ICO

It’s quite simple really. To raise money through an ICO, a company issues a new digital currency that can either be spent within its ecosystem, a bit like Disneyland dollars, or used to power part of the business, like the fuel you put in your car. And as one ICO expert pointed out: “With tokens/digital coins you can get thousands of engaged supporters who are extremely motivated to see your company succeed.”

Foe example, Jan Isakovic, CEO of ICO platform Cofound.it has a token that is used on its platform by all the startups applying to join the platform. He raised $14.8 million in June this year through an ICO and this is funding the construction of a platform to connect ICO-funded companies with experts who can help grow their business.

Better than venture capital

Isakovic prefers ICOs because of poor experiences with the more traditional ways of raising funds, such as venture capital. As he says, this method is slow and startups don’t always get the support they need, but with an ICO, the funding comes in fast and all the people who put their money into it are engaged and energised to make it work.

Setting up an ICO is relatively simple, and most companies use the Ethereum blockchain network that allows people to write ‘smart contracts.’ Isakovic explains: “A smart contract is effectively a piece of software, a piece of code. In our smart contract, it says we are selling 125 million tokens, our cap is at 56,000 Ether or something. The ICO lasts until the cap is reached or until four weeks is done. Calculate the contribution and then send tokens. It’s two or three pages of programme and Ethereum does everything else.”

ICO exchanges

And there is another advantage: unlike buying shares in an early stage company, investors in ICOs can trade the coins almost immediately on a number of exchanges, rather than waiting for a company to list on a stock market. This attracts investors looking to make money, and this is pushing up valuations.

When you look at kript.io, a decentralised mobile app and social network for investing and trading in ICOs, you realise the phenomenal array of investment opportunities that are available, the simplicity of the concept and its security, because the Ethereum platform used for ICOs has proved itself to be bomb proof.

A booming market

The market capitalisation for cryptocurrencies has been steadily growing since the beginning of 2017; in fact it has multiplied by 1.5 times. Without doubt blockchain technology is going to be the future of the financial market and ICOs are going to play a massive role in fund raising. ICOs really are the trend to watch.

 

Economic Predictions And Trends For 2017

Trend watching, especially when it comes to what is happening in the economy is always interesting, sometimes very exciting and occasionally a bit of a let down. In 2017 we’ve been highly focused on political news, and the new trend of what is fake and what is not, and the economies have been in something of a state of flux as a result, but here are some directions that we’ve been going in that may continue into next year.

top

American expansion

The soothsayers predicted that the sustainable expansion seen during the Obama era would suddenly see expansion with the election of Trump. Was that because he is a businessman rather than politician? Perhaps, but Donald’s big boom hasn’t yet happened, although there is some growth.

The Brexit Effect

Many foresaw that the UK leaving the EU would bring uncertainty to the UK economy, and guess what, it has done just that. Every time a statement is made from Downing St. about the state of the exit negotiations, the markets either have a moment of hope, or take a nosedive. Expect to see more of this.

The EU

Euro-sceptics said that the Netherlands, France and Germany would surprise everyone with a vote against membership of the EU. So far, elections in France and the Netherlands have shown strong support for the EU and it is now hard to imagine that Germany will show any inclination to leave.

Chinese stability

China’s economy is looking increasingly stable and its deflation pressures are easing. Lowered interest rates will ease the country’s high debt levels and this helps the global community as well.

Watch Trump

It has been quite a year of watching Trump and what he tweets, and then watching how stock markets and other governments respond. He was very bullish about China and imposing high tariffs on their goods during his election campaign, but so far any anti-trade action has been subdued, perhaps due to the fact he is now more preoccupied with North Korea. But Trump and China is still one to watch.

Interest rates

As predicted in 2017, the USA has hiked interest rates twice this year so far. This is a show of confidence in the U.S. economy thanks to a rise in employment levels. Will this continue? We have yet to see. The UK by contrast has been extremely cautious with its interest rates and a speech by Mark Carney, Governor of the Bank of England on 19th September 2017, suggested that any rises would be “limited and gradual.” This gave sterling a very slight advantage over the dollar during trading following the announcement, and the pound has been bouncing up and down all day and the FTSE 100 went into the red. What will happen with sterling and the dollar by December is the question everyone would like an answer to.

Higher stock prices

In 2017, stock prices have looked extremely solid and have followed an upward trajectory as predicted in 2016. We can expect to see this continue into 2018.