US retailers back accepting crypto payments

There is some very positive information in Deloitte’s “Merchants Getting Ready For Crypto” report released in collaboration with PayPal on 8th June. Those involved in projects that enable crypto payments should be pleased with the findings.

According to the report, three quarters of US retailers plan to accept crypto or stablecoin payments within the next two years. Plus, more than half of large retailers with revenues over $500 million are currently spending $1 million or more building the required infrastructure to make it happen.

Even small and medium-sized retailers are preparing for a crypto payments future. Some 73% of retailers with revenues of between $10 million and $100 million are investing between $100,000 to $1 million to support the needed crypto payment infrastructure.

This infrastructure spending is set to accelerate in 2022, says Deloitte, as more than 60% of retailers said they expect budgets of more than $500,000 to enable crypto payments over the course of this year.

Consumer interest

Retailer adoption is being driven by consumer interest, with 64% of merchants saying their customers have expressed significant interest in using crypto for payments. And 83% of retailers expect this to increase this year.

Around 50% of retailers believe that adopting crypto will improve the customer experience, and the same percentage claimed that accepting crypto would make their brand seem more “cutting edge.” Of those retailers already accepting crypto payments, a whopping 93% reported a positive impact on their customer metrics.

Of course, the merchants acknowledged there are challenges to adoption of crypto. The main ones were the security of the payments system (43%) changing regulations (37%), volatility (36%) and a lack of a budget (30%).

The survey polled 2,000 senior executives at U.S. retail organizations between Dec 3 and Dec 16, 2021 when crypto prices were still riding high, but the results have only just been revealed. The executives were distributed equally among the cosmetics, digital goods, electronics, fashion, food and beverages, home and garden, hospitality and leisure, personal and household goods, services, and transportation sectors.

The survey also highlighted the fact that 85% of retailers believe the acceptance of crypto payments will be ‘ubiquitous’ in their sectors in five years time.

Will a boom follow Covid-19?

Many people must be wondering what the rest of this decade might look like after such a disastrous start to the 2020s. Can we look back at history and see a trend? For example, the 1920s that followed World War I and the Spanish flu epidemic was a Golden Age when economic growth surged, society relaxed a lot of its restrictions, women cut their hair for the first time, all of it captured and portrayed in F. Scott Fitzgerald’s ‘The Great Gatsby’. Now there’s a book that has never gone out of fashion.

This week I read an article by Rich Karlgard in Forbes that is written from the optimist’s viewpoint. He believes there are four possible reasons that the 2020s might be another 1920s, although he does so with caution.

Digital tech will accelerate

There is no doubt that the pandemic made all things digital vastly more important. Otherwise, we wouldn’t have seen so much change in such a short time. Karlgard first points to the fact that back in 2017, Diane Greene, then the Google Cloud CEO, told a Forbes audience that the rate of digital technology progress was accelerating rapidly. But that does not necessarily bring productivity along with it, because the business model needs to change for that to happen. Then along came Covid-19, which forced a rapid business change. Microsoft CEO Satya Nadella has said that five years of digital transformation had taken place in six months, all because businesses needed to work smarter, faster and be more nimble.

Artificial Intelligence is now scalable

A number of digital technologies reached maturity at the same time: cheaper cloud computing, universal digital computing and faster telecoms with the arrival of 5G. And then there is Artificial Intelligence (AI). Karlgard says this will be the decade of enterprise AI, and that’s spot on. Prior to 2020 using AI was hard, labour-intensive, expensive work, but now it is very much easier to use and it is going to transform many areas of industry, from logistics to customer service.

We’re awash with capital

Although it may not always be obvious the world is swimming in capital right now, which makes it easier for start-ups to get the funding they need. Investors have their eyes on digital technology and AI products, because as Karlgard says, “thy know they are game changers.” He adds, “These will disrupt business models and markets, and power enormous fortunes.”

Revolutions in the physical world

We are not talking about physical revolutions here; but revolutions in the way aspects of the physical world are being changed by technology. For example, autonomous trucks don’t need to take rest breaks, drone cameras can improve agricultural crop yields, and gene sequencing combined with AI can create personalised medical treatments.

However, whilst all these may lead to a boom after what feels like a bust, if we look back at the 1920s, we must note that while cities grew and grew, rural areas were not invited to the party, creating a divide that lingers to this day. The 1920s also experienced a stock crash in 1921 that almost buried the decade, followed by the more famous Wall St crash of 1929. So, even the Golden Age had its downsides. Still, after our experience of 2020-21, one that has been globally shared, let’s focus on optimism and the way in which the Covid-19 pandemic has accelerated digital technology for our benefit and forced us to be more agile.

Biden & a Sustainable Investment Boom

Now that the Electoral College has confirmed Joe Biden as the 46th President of the United States, businesses can get on with looking to the future under a new administration, one that promises less scorched earth in its policies let’s say.

In the months preceding the 2016 election, sustainable investing’ was a gathering trend. Larry Fink, Blackrock’s CEO sent an open letter to global CEOs, saying, “Generating sustainable returns over time requires a sharper focus not only on governance, but also on environmental and social factors facing companies.” Any ambitions on this score were, however, shattered by the surprise election of Trump, whose administration was a threat to goals when investing around climate change and social justice,” says Justina Lai, chief impact officer at San Francisco-based Wetherby Asset Management.

The last four years has been a case of missed opportunities thanks to an obstructionist government.  However, as it finally drew to an end, the pandemic and the murder of George Floyd, amongst other issues, revived commitment to socially conscious investing.

Peter Krull, founder, CEO and director of investments at Asheville, North Carolina-based Earth Equity Advisors, said: “The reality is we’ve had more growth over the last four years than we did over the previous 12 years. After the 2016 election, people said that if the government isn’t going to work on these issues, we’re going to have to do it for ourselves.” He added an upbeat thought, “If the last four years of growth were with headwinds, I’m really excited about seeing a tailwind.”

How much ESG investment is there?

The United States Forum for Sustainable and Responsible Investment (US SIF) reports that total Environmental, Social & Governance (ESG) investing strategies rose by 42% over the past two years, growing from $17 trillion to $20 trillion. This figure represents 33% of all professionally managed US assets.

It is the view of Forbes writer Jason Bisnoff, and most likely many others, that President-Elect Biden will not have to do too much to encourage more growth in ESG investing. Furthermore, his picks for cabinet positions include several ESG investment supporters, such as john Kerry, who is his choice as special presidential envoy for climate. Allison Herren Lee, the current SEC commissioner may take the position of SEC chair, and she has made ESG and climate change central to her agenda in her time in public service.

Fiona Reynolds, CEO of the United Nations Principles for Responsible Investment, commented, “Over the last couple of years, the Trump administration brought a number of policies that made responsible investment more difficult and we hope that we can reverse some of those policies and move ahead.” Now, she says, “I’ve never felt more certain about the future for sustainability than I do at the moment.”

This enthusiasm from all quarters, plus Biden’s promise to bring the USA back into the fold of the Paris Agreement on Climate, bodes well for the future of this approach to investing.

The Future That is on Its Way to You!

We should be preparing for a set of major macro trends, Bernard Marr has written, after a discussion with Scott Smith of Changeist. Some of the trends already pre-dated the Covid-19 pandemic, but have been accelerated by it, and both men warn that these trends are ones we should not ignore.

Decoupled economies

According to Marr and Smith, the ‘decoupling’ of economies has been happening for around a decade. The result is a turn to nationalism in some of the world’s biggest economies, such as the USA, the UK, Brazil, Russia and India. As they say, ‘globalization is in the rearview mirror’ now, and we can expect a ‘multipolar world’ where three or four large regions with their own “distinct economies, security networks, cultures, and laws.”

Social change

Education, transportation, energy, food, and healthcare are in the midst of massive changes, much of it spurred on by the recognition that climate change is not a hoax. We are seeing a swell in the numbers of vegans and vegetarians due to livestock production accounting for 14.5% of greenhouse gases. There is also a transition to cleaner transport, and in the energy sector there is a move to meet the emissions reduction targets agreed to as part of the Paris Agreement on climate change. Covid-19 has also produced a transition to more working from home, and we are still grappling with this sudden change in our work life.

A new social contract?

The traditional social contract between citizens and government is no longer working for a significant number of individuals. Marr writes, “Societies have become divided between the haves and have nots, and any differences, whether religion, race, or sexual orientation, create chasms rather than common ground in the echo chamber of social media.” Automation threatens some workers, while the idea of a universal basic income has become a much hotter topic, as will debates about the nature of the future social contract between people, businesses and governments.

An AI reset

Currently we are seeing what is called an ‘AI reset’. The technology presents challenges that need to be carefully considered now, such as the regulatory obstacles and cost of development. On the other hand AI is accelerating and Smith believes another big wave is on the way.

Who are you?

Our personal identity would seem to be solid, yet thanks to digital technology it is varied and complex. Marr writes, “Today we have the ability to represent ourselves as a “stack” of identities that account for various affiliations, situations, values, and more.” Virtual and augmented reality has added to this ‘stacking’. As Marr says, “Given the tools at our disposal, smartphones, social media, and technology, we are free to create a digital narrative about who we are that might not match our physical world persona.”

Finally, we are facing life in a “blend of the physical, biological, and digital worlds.” The ‘new normal’ will be a combination of the physical and digital, and “Every organization must now consider how they provide products and services equally as well and complementary, whether interacting online or in the physical world.”

Some will welcome these trends, while others will be less enthusiastic. Whatever your view, it’s not difficult to see that regardless of opinion, this is our direction of travel.