Avoiding the fakes – when you’re looking for an online coach

Having a life or business coach is an invaluable investment in yourself. However, finding one that has the right expertise and who gives you value for money can be a search with challenges, especially if you rely on the online coaching industry.

When you venture on to the web, you’ll find coaches for every aspect of life and it is spectacularly easy to find them. But, as the Romans said,

“Caveat Emptor,” or “let the buyer beware.”

I say this because the Internet has made it very easy for anyone to set them up as some sort of guru, offering wealth and power in five easy steps, if you just pay for their book, course or one-to-one sessions with them. So, how can you tell the wheat from the chaff? Well, there are a few things you can watch out for.

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Exaggerated claims

Policing the Internet is a work in progress and currently it is still easy for those who want to trick you to get on the first page of results. These people know how to SEO their sites to the hilt. My advice is to look out for coaches who make exaggerated claims. Is the offer just too good to be true? Will you really make millions in a matter of months? Look for the coaches that don’t promise the spectacular and unachievable, who don’t use flashy language and who acknowledge you have to put the work in for any real change to happen.

Check their credentials

And I don’t mean their training certificates. If a coach claims they can help you to boost your income to seven figures, make sure you find out if they have been able to do that for themselves. Do your research to make sure the coach has achieved what they claim to be offering. But don’t stop there. Look deeper. Did the coach have a more advantageous starting point than you; in other words, did they work to get where they are, or have they benefited from a fortunate background? If you and the coach have very different starting points, then they possibly are not the one for you.

Watch out for the marketing tricks

Beware of certain sales tactics. For example, there are many who throw in an enormous number of ‘bonuses’, which is an attempt to make you feel more comfortable with the high cost of the course. Also, watch out for those who use special offers within a limited time period that are intended to make you pressure buy. This probably means they know the course isn’t worth the money they are charging. Instead, find one who understands the investment you are making and who can demonstrate that you will be getting value for money.

The free content

Like pressure buying, the offer of free content is another marketing trick. Sometimes the free content is a genuine offer. But, do study what you are offered gratis. Is it just a rehash of some information that is already on the site, for example? The quality of the free content directly relates to the quality of the course you will pay for. Is it going to be worth it?

Finally, you must go with your gut. What inconsistencies can you spot? Do they seem like a balanced person? Are they arrogant or do they brag about themselves? If something feels off, then it probably is. Trust your instincts before you spend your money.

 

 

Leadership Matters More Than the Leader

Some people think that a CEO determines the success of a business; that it is their personality and style that is the decisive factor. However,  CEOs come and go, yet the business they are in charge of survives, so I would argue that it is not down to one person and how they do things, but instead it is the leadership strategy that is the key to a company’s longevity.

As Josh Bersin wrote in Forbes magazine: “Long term business performance comes from leadership culture and careful continuous development of leadership at all levels.”

And his research into the business performance of a number of companies with high profile CEOs, indicates that it is the development of leadership within all levels of the business that has the most impact.

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The enormous benefit of developing a leadership culture is that it protects the business against changes in ‘personalities’ at the top. The boat is not so easily rocked when a healthy strategy is in place and there are several ways of achieving this kind of stability.

It is noticeable that the best performing businesses link leadership strategy to business strategy. What this means is that operations at the mid and lower levels are aligned in a way that ensures a business thrives. This is achieved through coaching and training programmes that enable the best leaders in the company to rise to the top of departments, and all of them understand that strategy and team work are more important than personalities.

Leadership is not the same as management. For example, ‘management’ is concerned with the overall organisation, planning, integrations, budgets and development. But ‘leadership’ is focused on a very different set of activities, because it is, or should be, based on leading the people who work in the company to ensure its success.

Therefore, leadership develops the following attributes:

  • Motivation
  • Encouragement
  • Selection of talented people
  • Coaching and training
  • Building trust

You can see that these are quite different qualities to those valued by the management function of an organisation. They are all people-centred and focused on getting the best out of everyone, at every level, and on finding the best people for every job.

Leadership is about team building and creating loyalty. It is about making every member of the organisation feel that they have something of value to contribute, regardless of what level they are at. A strong leadership strategy embraces its members, and in a way replicates our notion of family. This in turn creates an emotional investment in the success of a business, which is invaluable to its owners.

When an inclusive and encouraging leadership strategy is firmly established, the business is well defended against any mavericks who might set themselves above the rest of the organisation and try to impose their personal whims on it. Leadership strategy trumps the role of CEO in any business; that’s why leadership is more important than leaders.

6 Steps to hiring a great web developer

Building your brand online requires stylish web design and a website that works seamlessly. To achieve this you need a highly skilled web developer. At first, you may think that finding a great web developer will be an easy task, because there are so many developers available, but it isn’t as simple as that, as many have found out at great expense. So, here are six things you need to consider when you’re hiring a web developer.

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  1. What do you need the developer to do?

You need to decide what their task is first. Do you want them to work on the front end of your website or the back end? Or do you want them to do everything from A-Z? Front-end developers are more skilled in design; they code for ‘good looks’ with HTML and Javascript.  Whereas those who are better at back-end stuff, know all about databases and programming languages like PHP. The developers who can handle both are usually more expensive, but the upside of this is that there are no communication issues; you only have one person to talk to.

  1. Freelance or full-time employee?

There are plenty of freelancers available and this is a more flexible option. You can hire them on a per project basis, which is more economical than taking one on full-time.

  1. What’s your budget?

Website budgets vary greatly and the more complex the site, the more it will cost. Figure out your budget first and talk to the developer about what you can achieve with that. Also, be prepared to wait 12-16 weeks for a site to be completed, some may even take six months.

  1. Will you work well together?

When you are hiring a developer to work with you and your team you must consider how the person will get on in your company culture, even if they are freelance. Happy employees are more productive, so take time to assess the developer’s attitudes, enthusiasm and adaptability; it will save you time in the long run.

  1. What is their skillset?

You need to establish where they are strong and weak. Give them technical tests to complete, such as their proficiency in HTML, and ask questions like:

  • What are the benefits of using Javascript?
  • How do you devise a timeline for your projects?

Also ask to see their portfolio.

  1. Do they understand what you want?

The last step is essential because you need to be sure that you and the developer are on the same page. You should go over the following:

  • Reporting structure
  • Deadlines
  • Expectations
  • Tools
  • Payment

Hiring is always hard work, but it is worth the effort to get the right person, because that will pay off in the end in every way; in saving time and money and in building the brand that you really want. So, take the time to decide what you need first and then follow these steps to get the best web developer possible.

 

 

 

Stop Focusing On Short-Term Results

Firms get very excited when their half-year results are good, but what does six months of great profits and soaring stocks really mean in the bigger picture. Is there a good reason to feel things are going so well that there is no need to consider a downside? I don’t think so. But, the short-term should not be your focus when markets are buoyant, or when they in a decline.

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Let’s say you look back at what was happening a year or two years ago. Perhaps your business was doing well, but did you make any changes as a result of improvements in performance. On the whole, large and small businesses tend not to do anything; they feel content with the status quo. And there is a good reason for this.

The media creates panic

Even political activity that makes the markets jittery is just a lot of noise in the media. The markets react in their own way. As I’m writing this, North Korea has just fired a test missile over Japan and newspapers report that the Dow Jones opened at lower average and buying of physical gold is up. Whatever happens, there will always be a short-term response to the situation. But that is just today’s story. There is another picture to consider.

Currently the markets are pretty strong –the response to North Korea aside –but everyone who invests knows that what goes up can also come down. I’m not sure when the markets might start to be more ‘bear’ than ‘bull’, but one thing is certain – it will happen.

The history of ups and downs

You only have to look at history to know this is true. For example, Capital Research produced an overview of market declines based on the Dow Jones Industrial Average from 1900 to 2016 and they found something interesting:

  • There is a decline of roughly 5% three times every year
  • About once per annum there is a decline of around 10%
  • Approximately every two years, the 10% decline will become a 15% decline
  • Every 3.5 years the market decline will reach 20%+

So, what does this tell us? First, that there are declines every year and that makes them ‘normal. The research also shows that 2015 was the last year in which there was a 5% decline, and this means, based on probability, that there will be one coming soon. And, finally, even though we have declines, things always pick up again.

Focus on the long-term

This is important information to consider when you’re investing for the long-term. Accept that there will always be a downturn and factor that into your investment plan. Don’t panic when a market starts to drop, and don’t suddenly pull out unless you really have to, because as the research shows, sooner rather than later, your investment will be back on track again.

I hope you enjoyed this and found it useful. Please subscribe to my blog if you’d like to receive an alert when I post new content.