
A decade after Andreessen’s famous proclamation, software has indeed consumed the world. SaaS has become the default delivery model for everything from billing systems to meditation apps. But in this new age of infinite tools and endless funding, something strange has happened:
SaaS has grown faster than our collective understanding of what good software actually is.
While the industry is flooded with capital and hype, it’s also riddled with shallow execution, misaligned incentives, and a troubling lack of real expertise.
This isn’t about gatekeeping. It’s about calling out a culture where too many people are building businesses they don’t fully understand, solving problems they never deeply explored, and scaling software they never stress-tested.
Let’s unpack the hidden delusions inside the modern SaaS ecosystem.
🧩 1. Confusing “Product” with “Platform”
Everyone wants to be a platform. But most SaaS tools shouldn’t be.
A true platform offers extensibility, ecosystem integration, and network effects. But many tools labeled “platforms” are actually narrow, single-purpose apps with shallow APIs and brittle infrastructure.
Why? Because it sounds better in a pitch.
We need fewer “platforms” and more focused, opinionated tools that solve real user problems elegantly and completely.
🧪 2. Building for Funding, Not for Users
Too many SaaS startups are designed for the pitch deck, not the end-user. Roadmaps become theater. Features are rushed to hit fundraising milestones. Product-market fit is simulated with ad budgets, not traction.
This misalignment means that what gets built isn’t necessarily what’s needed—it’s what investors want to hear.
Result: bloated tools, artificial retention loops, and disillusioned users.
🛠 3. MVP Culture Has Gone Too Far
Yes, “ship fast” is still a good principle. But MVP culture has metastasized into minimal everything—minimal thought, minimal quality, minimal understanding.
An MVP is meant to be a starting point. But too often it becomes the product. Corners stay cut. Infrastructure remains fragile. UX is forever “temporary.”
Craftsmanship is replaced by velocity. But real products demand both.
🔁 4. Feature Creep Without Problem Depth
SaaS teams love adding features, but few truly go deep into user problems. The goal becomes parity with competitors, not innovation.
- Need analytics? Add a dashboard.
- Need stickiness? Add gamification.
- Need AI? Plug in ChatGPT.
But layering on features without understanding workflows results in clunky, complex, hard-to-love products.
🧃 5. Over-Indexed on Design, Under-Indexed on Durability
Modern SaaS looks beautiful. Smooth gradients, clean interfaces, polished landing pages.
But under the hood?
- Fragile backends
- Poor scalability
- Technical debt disguised as “agility”
- Critical user paths breaking at scale
Design wins the first impression. Reliability wins long-term trust.
💸 6. Everyone’s a Buyer, No One’s a User
One of the most ironic problems in SaaS: buyers and users are rarely the same person. This leads to mismatched priorities.
- Sales builds for decision-makers.
- Product tries to satisfy end-users.
- Marketing sells simplicity, while onboarding delivers complexity.
When users are treated as a secondary audience, churn becomes inevitable.
💬 7. Sales-Led, but Product-Starved
SaaS companies often scale sales faster than product maturity. This results in:
- Over-promised features
- Broken onboarding experiences
- High CAC and low LTV
- Burned trust and canceled renewals
Selling a vision is easy. Delivering value takes time, context, and care.
🤖 8. Throwing AI at Problems They Don’t Understand
The rise of LLMs and AI APIs has introduced a new wave of “AI-powered” SaaS that adds automation without insight.
It’s not that AI isn’t useful—it’s that many teams are solving symptoms, not root causes. Automating bad UX doesn’t make it better. Suggesting actions doesn’t replace strategy.
AI should enhance understanding—not distract from the lack of it.
⚠️ 9. The Talent Mismatch
The SaaS boom attracted brilliant minds—but it also attracted opportunists.
Today we have:
- Founders who’ve never been customers of the space they’re building in
- Product managers driven by velocity over vision
- Engineers building for abstractions, not real users
- Designers focused on UI kits, not usability
This talent mismatch leads to a graveyard of tools that “look right” but don’t work in the wild.
💡 10. What Real SaaS Needs Now
We don’t need more SaaS.
We need:
- Deeper understanding of specific problems
- Domain experts leading product direction
- Technologists with humility, not just ambition
- Craftsmanship, not speed addiction
- Companies that grow slower—but smarter
The future of SaaS belongs to those who build quietly, patiently, and expertly. Those who obsess not over scale, but over substance.
🧠 Conclusion: SaaS Needs Its Reality Check
Yes, software is eating the world.
But some of it is junk food.
It’s time for a recalibration.
The next generation of SaaS companies will be built not by people chasing trends, but by those who actually know what they’re doing.
Because in an industry where anyone can build anything, the most valuable thing you can offer is depth.


