Is Motion Code the answer to card fraud?

On the back of your debit or credit card there is a three-or four-digit number called a ‘card verification value’ or CVV for short. It’s one of the last things you enter when making an online purchase. Its purpose is to act as an added security feature and prevent fraud during ‘card-not-present’ transactions.

However, it isn’t foolproof, because scammers can often discover a CVV, or even guess it, without too many problems. Indeed, researchers have shownthat Web bots making random guesses on legitimate websites can often come up with the appropriate CVV and expiration date to pair with a card number.

Refresh the CVV

Is there an answer to this? Well, the US-based PNC Bank believes there is and it is conducting a pilot test of cards with CVVs that refresh the number every 30 to 60 minutes.

The technology behind what could become an important leap forward for banks and other card issuers, such as neobanks, is something called Motion Code. It has been designed by Idemia and provides an extra layer of security for Card-Not-Present (CNP) transactions and against payment card number theft.

Idemia says: “This technology replaces the static 3-digit security code usually printed on the back of a card, by a mini-screen that displays a code, which is automatically refreshed according to an algorithm, typically every hour.

This solution thus renders copying of card information useless: by the time fraudsters try to use it online, the stolen number will have already changed several times. “

Searching for the ideal refresh rate

PNC began a 90-day trial of cards featuring IDEMIA’s Motion Code technology in November and, according to an Ars Technica report the test run should identify the optimum refresh rate. According to Idemia, “PNC Treasury Management expects to offer Dynamic CVV2 technology to current customers in early 2019, following completion of the pilot.”

Coverage of the story in the Pittsburgh Post-Gazette states, “Card issuers like PNC will be able to customize the refresh interval. The e-ink display is limited by a small lithium battery, so a 60-minute CVV refresh rate offers the card a four-year lifespan, and higher refresh rates will make that lifespan shorter.”

The only downside of using the Motion Code technology is that “motion cards are more expensive than regular chip cards to produce,” the Post-Gazettewrites, adding, “Prices vary, but according to one estimate, they cost about $15 compared with around $2 to $4 for a regular chip card.”

Neobank trends in 2019

Neobanks as you probably know are digital-only banks and in the last year they have made significant inroads into the retail-banking sector. In part this is due to the loss of consumer trust in conventional banks, following the global recession and it is also due to growth in the customer’s willingness to use online banking and banking apps, rather than depend on a physical branch for services.

According to the Bank of England, it expects to receive at least 130 applications for banking licences before the UK leaves the European Union at the end of March 2019, which is another clue as to how this sector is growing; indeed, the majority of the most successful neobanks are for the moment, registered in the UK, Revolut being an example of one of the most successful of the new style banks.

Trends in 2019

What are likely to be the key trends in neobanking this year?

Marketplaces

Existing neobanks have set up marketplaces to provide customer-centric products as part of their collective mission to provide more than a digital version of traditional banking. This model is likely to expand and to gain more customers in the small and medium business market.

More accurate customer targeting

Neobanks are data driven and they have access to far more customer data than the traditional banks, simply because they are able to monitor customer behaviour through their use of the banks’ apps: Monzo for example, have their data analytics engine hooked directly onto their front-end and back-end systems. Also, Monzo for example, have their data analytics engine hooked directly onto their front-end and back-end systems, which puts them in a better position than the traditional banks and enables them to serve a bigger range of specific customer needs within their target markets.

More autonomy

Autonomy is the common key driver in each of the neobanks’ successes. The way they are structured and operate empowers each person or team to create products in whichever way they see fit, without the need for excessive governance structures. Even the traditional banks are starting to adopt this model and we will see more neobank offshoots of the big retail banks in 2019.

4 trends impacting banks in 2019

Thought leaders ATOS published “Toward next-generation financial service ecosystems”, which analyses mega-trends in financial services and why we should all prepare for a fundamental shift in the next few years.

As its report says, banks are at a crossroads, and the “rise of non-banking platform companies are now disrupting the most profitable parts of the banking value chains. New players could capture up to a third of incumbent banks’ revenues by 2020.”

ATOS has identified four challenges and opportunities that will have the biggest impact on banking, providing they leverage the emerging technology.

1. Faster response to customer demands

Retail banks that adopt digital tech will see a 5% to 20% boost in revenues thanks to an improved service. They will also reduce their network costs by anything from 15% to 35%, and increase customer satisfaction by 10% to 15%. In advanced economies, two-thirds of banking customers execute half their financial transactions online. Customer loyalty is becoming elusive and branches are less relevant as a result. To respond, banks may shift from a product-centric to a platform- centric approach focused on customer-driven strategies.

2. Optimise costs

Fintechs are more agile and have lower operating costs than banks, making for strong competition. Digital banks can enjoy a cost-to-income ratio of below 30%, whereas banks are in 40% to 60%. Banks have some options, including shifting to lower-cost, standardised utility processes for selected administrative activities and using AI to improve customer response times and reduce employee redundancies.

3. New revenue streams

With banking business models changing thanks to neobanks, there is a need for traditional banks to reassess their position. They could position themselves as a hub platform and introduce new services for underserved segments of the community, such as mobile only banking for Gen Z and the unbanked.

4. Develop security and compliance systems

Customer data has now become a ‘product’ for financial institutions and this requires enhanced security and insights, which could be provided by AI. For example, PSD2 requires banks to implement secure application programming interfaces (APIs) to make account transactions and data available to third parties. Developing system using AI-generated insights from civil and military intelligence could dramatically reduce the cost of cybercrime and enhance consumer trust.

There is nothing here that is earth shattering; it is what many have been saying throughout 2018, yet the banks continue to be slow in their response. Perhaps 2019 will the year they wake up and start moving forward.

Doughnut Economics — the best alternative for a sustainable future

Oxford based, Kate Raworth, a member of the University’s Environmental Change Institute, has blazed a trail with her book, “Doughnut Economics: Seven Ways to Think Like a 21st-Century Economist” and reminded us that “economic growth was not, at first, intended to signify wellbeing.” Yet, that is what governments tell us.

Guardian journalist George Monbiot, a writer who is never afraid of taking on The Establishment, whether a government or a business like Monsanto, in his review of Raworth’s approach to economics pointed out that as billionaires capture governments, political leaders have become voiceless. The most they can offer citizens is the allure of economic growth, “the fairy dust supposed to make all the bad stuff disappear,” as he says. And we are supposed to turn a blind eye to the fact that this promised growth causes environmental destruction and does nothing to alleviate unemployment or inequality. He quotes a leaked memo from the UK’s Foreign Office: “Trade and growth are now priorities for all posts … work like climate change and illegal wildlife trade will be scaled down.” Nobody seems to mind what we destroy, as long as we have wealth.

Raworth is a much-needed voice in this scenario. She has voiced the ‘inconvenient truth’ that the economic philosophy of the last century, has “lost the desire to articulate its goals,” and has promoted a version of humanity that is deeply flawed. As she says, the dominant model of the “rational economic man” is one that is based on self-interest, isolation and calculation, which you might say paints a picture of the manipulative narcissist. She also says that what we have ended up with is a Holy Grail of endless growth.

The doughnut economy

Instead, Raworth says, economic activity should be aimed towards “meeting the needs of all within the means of the planet.” Her vision of a strong economy is one that “makes us thrive” whether or not the economy grows. And that means changing the picture of what an economy is and how it functions. Which is where the doughnut comes in.

She has restructured the concept of an economy by firmly placing it within the Earth’s systems and in society. Her diagram shows the flow of materials and energy, and also reminds each one of us that we are more than “workers, consumers and owners of capital.”

The doughnut has two rings: The inner ring of the doughnut represents a sufficiency of the resources we need to lead a good life: food, clean water, housing, sanitation, energy, education, healthcare and democracy. Anyone living in the hole in the middle of the doughnut, lives in a state of deprivation. The outer ring of the doughnut consists of the Earth’s environmental limits, and when we go beyond this we inflict dangerous levels of climate change, other forms of environmental pollution, loss of species and a variety of other assaults on the living world.

How can we create a doughnut economy?

An economic model that follows Raworth’s vision will primarily seek to reduce inequalities in wealth and income. Furthermore, the wealth we get from the natural world should be widely shared; this includes everything from agriculture to mining. The financial industry should be structured to conserve and regenerate resources, instead of squandering them, and state-owned banks should be investing in projects that radically change our relationship with the environment, such as zero-carbon public transport and community energy schemes. She also suggests that we must measure prosperity in a new way.

We have heard some of these ideas before, but what Raworth has done, is integrate them into a coherent programme, the results of which can be measured when implemented. Governments need to urgently turn Raworth’s ideas into policy.

If there is one resolution you make for 2019, I’d suggest it is this: read her book and discover that we could have human prosperity and a thriving living world. We owe it to our children and all future generations to change or economic model now.