What retailers want from blockchain

Online retailers and those with bricks and mortar shops want to know how to use blockchain and to establish if it is a better system than the one they use now. Answering these questions is key to getting retailers to adopt blockchain solutions.

As Nikki Baird writes at Forbes, retailers are not so interested in how blockchain works, or how tokens are generated; they simply want to know how blockchain could work for them. Baird states there are three questions they need answered, and they are: Performance, Privacy and Ease of Use.

And as she points out, retailers don’t want to hear from platforms about how they intend to achieve these three things; they just want to have all of them in an operational blockchain.

So far, we’re not at that point; there is a way to go with each of the qualities retailers need to see.


When we talk about performance in relation to blockchain, we are really talking about scalability. That is the ability to handle lots of transactions, primarily for payments, but advertising is also important for online retailers. With payments, the transaction time can’t be slower than it is with the current system, and to win retailers over it needs to be faster. At the moment neither bitcoin nor ethereum can match Visa’s transaction times.


Privacy is an important element of blockchain and cryptocurrency. The whole point of Bitcoin was to create a digital currency that could be traded anonymously, but is it truly anonymous?

Even if you don’t know who owns bitcoin, you can observe their behaviour on the blockchain. There are even businesses that track bitcoin usage and use the info to identify anonymous owners. This flaw is something that needs to be addressed, so that there is greater privacy on the blockchain, but without sacrificing scalability.

Baird writes, “For retailers, there is the additional issue of personally identifiable information and GDPR, Europe’s regulations around consumer privacy.”

Her answer to the issue is: “Blockchain has the potential to make all of that much easier, if we can evolve to a place where consumers can use blockchain to store their personal information, and decide and control which companies have access to which pieces of information.”

But as she points out, there are lots of hurdles to leap over before we arrive at this point, including identifying who is providing the service and doing more on the security of passwords.

Ease of Use

This is very important in a retail environment. And it is the one element that has been addressed more fully than the others. Baird highlights those companies that “bring blockchain to consumers without making it readily apparent that they are based on blockchain,” and “crypto wallets that make it easier to navigate between traditional and crypto currencies.”

Retailers are traditionally quite conservative, and the blockchain is still not mature enough to win them over. As Baird says, “For blockchain to make a difference in retail, it has to be much more about the experience than the technology.”

Blockchain will get there, but it isn’t ready yet!

Bitcoin gets some bling!

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I didn’t think it was possible that bitcoin might ever be described as ‘blingy’, but over the past few days I’ve seen some news items that suggest the leading cryptocurrency is having some shine put on it by the luxury goods market and political fundraising. And I have a feeling this may just be the start.

First, Franck Muller, the high-end Swiss watch designer whose work is known for being quirky, has added cold wallet bitcoin storage to his latest watch. The Encrypta watch includes its own unique public address etched on the dial and a sealed USB containing the private key. Plus, owners will be able to add Bitcoin to their wallet and monitor their balance directly through the dial. Each model includes a dial that incorporates the QR code of Satoshi’s Genesis Block address, as well as a custom-designed “B” within an emblem of circuitry.

And just so you know, the Encrypto collection of men’s and women’s watches are advertised as costing between $10,780 and $55,880. It’s a pity they didn’t quote the price in BTC as well.

Next there is an app that supposedly makes investing in bitcoin much easier. Erik Finman, who started buying bitcoin when he was 12 and is now only 20, has designed the CoinBits app that allows users to buy fractions of a Bitcoin from spare change. The amount of the purchase is rounded up to the nearest dollar and the additional change is invested into small amounts of Bitcoin.

Last, Eric Swalwell, a Democrat and presidential candidate for the 2020 elections is accepting crypto donations for his campaign. Unsurprisingly, he is the Bay Area congressman, which puts him in close proximity to Silicon Valley and to all the crypto-relatd startups based in San Francisco. So, it makes sense that he should accept crypto. Apparently he is partnering with the White Company, a blockchain firm that will facilitate the donations and make them fully compliant with Federal Election Commission regulations.

Swalwell had this to say about crypto: “Blockchain can change the world, if we let it. So much of our public life now exists online, and there’s no reason to believe we can’t extend this further into our democracy and our economy – from exercising our right to vote, to how we look at cryptocurrency.”

Perhaps the way to encouraging mass adoption is to make bitcoin more ‘trendy’, almost a fashion accessory even. Political donations aside, the app and the watch are likely to turn up in a List of 10 Things You Must Have in some glossy magazine. Expect to see it in Vogue soon!


China moves into blockchain mode

For the last year or so, China has had a reputation for being anti-cryptocurrency and blockchain. However, this appears to be changing. Muyao Shen, writing at Forbes, reports that May 2019 may be the month that becomes known as the time when China did a U-turn and started to embrace blockchain technology.

According to her report, more blockchain projects in China are getting government support, including even working with government bodies to develop know-how for future blockchain platforms. This is distinctly different to the environment back in September 2017, when the People’s Bank of China (PBoC) together with several other central government agencies and financial regulators announced that it would ban initial coin offerings (ICOs).

The knock-on effect of this was that other East Asian countries closed their doors to anything related to cryptocurrency, especially the exchanges. The reasoning behind this attack on crypto was to protect people from crypto scams, but it had a dramatic effect on China’s crypto industry, with Binance, now one of the biggest exchanges globally, moving from Beijing to Tokyo.

Now, after a period during which any talk of blockchain or crypto in China was distinctly muted, things are moving forward. For example, the Cyberspace Administration of China (CAC) recently released the first list of registered blockchain service providers. The list includes well-known names, such as Alibaba and Baidu. As they are now registered , “these blockchain-based information service providers are granted registration numbers under the Regulations on the Management of Blockchain Information Services,” Shen reports.

This ne set of regulations was reviewed and approved by the State Council Information Office earlier this year and was then implemented on 15th February, 2019. Regulators in the provinces have been working on the regulations that will hopefully grow China’s blockchain industry.

The ‘cyber police’ appear to be the officials hosting many of these meetings with tech companies, according to information from Xuemai Yu, chief executive officer of Hangzhou-based blockchain company DataQin. Yu also remarked that officials were keen to explain the nuances of the regulation: “The most important part was that they’ve divided all the blockchain projects into two categories, one is blockchain service providers, the other is blockchain technology providers.”

And the officials what they don’t like: 1. The public blockchain, where anyone can access and write and read anything they’d like to; 2. ICO-related scams.

“From the central government’s perspective, they want to make sure any information that could potentially harm the national security and stabilization wouldn’t spread on the Internet through blockchain,” Yu said.

The upshot appears to be that Chinese companies are already feeling confident about the development of blockchain in the country: Zhihao Zhang, assistant general manager of IT department at Soochow Securities Co,

said: “With the improvement of people’s acceptance and the maturity of the technology, the decentralized consensus will inevitably bring revolution in all areas of people’s lives, where things can be handled more openly and conveniently.”

Will this reversal of fortune for blockchain in China ripple out to have an effect on global attitutudes to the technology? That is an interesting question, to which I have no answer right now.

Why using blockchain is a ‘no brainer’ for the telecoms industry

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The telecommunications industry is poised at an interesting point at the moment, particularly regarding the hot debate about the adoption of 5G. There are a significant number of issues with regard to the use of 5G, with many citizens campaigning to stop its use and politicians becoming increasingly wary of it potential to be responsible for national security breaches, and it is hard to ignore the possible downsides.

But there may be another way forward for the telecoms industry that isn’t so controversial, and that is the adoption of blockchain. It seems to me that there are two key areas worth looking at when analysing the potential benefits of blockchain for communications:

1. Its commercialisation potential for maximum profit

2. Its decentralised nature potentially tackles privacy, usability, accessibility and security issues.

Blockchain’s strengths

First, blockchain, which is also described as distributed ledger technology, is decentralised, which makes it difficult to tamper with or retrospectively change.

The interest in blockchain applications for the telecommunications industry is expected to grow. According to Research and Markets, the market will grow from an estimated $46.6 million in 2018 to $993.8 million by 2023 at a CAGR of 84.4%.

For telecommunications companies, the opportunity to create ledgers of immutable information which can register and record data without the need for a single, central authority can improve and speed up the efficiency of billing and e-transactions, as well as provide a means of reducing the operational cost of the infrastructure.

Plus, blockchain’s architecture, strenghtened by cryptography, elicits trust and can give businesses a boost when it comes to privacy and security. This is an urgent requirement for today’s Communication Service Providers (CSPs) given the sophistication and rate of current hacker attacks.

Those who may benefit most from implementing blockchain in roaming services, identity management, and both e-commerce and mobile payment systems are

telecommunications infrastructure providers, app developers, and middleware vendors.

What follows are some examples of how blockchain might operate in key telecoms areas:

Blockchain-based Identity management

Blockchain and identity management are a perfect partnership. Currently, identity verification is multi-layered, cumbersome and prone to errors. Remember Equifax, where 148 million people’s personally identifiable information (PII) was stolen?

Blockchain can remove the potential for theft by issuing a unique ID number on a smart contract and that is important for CSPs. The prospect of a borderless, secure identification system, which can cross-country borders is an enticing prospect for telecoms early adopters. Moreover, blockchain can provide a means to authenticate users in a simple, secure fashion, and offer carriers the opportunity to overhaul legacy systems to be more cost- effective.

International roaming systems and charges on the blockchain

Roaming charges have always been a challenge for CSPs and the consumer. Blockchain promises to solve it. According to a report prepared in advance of the 2019 Telco Blockchain Forum happening in May in London, Blockchain could simplify the process. Blockchain in Telecom, for example, is developing a blockchain- enabled system for opening the global telecoms market to small mobile operators, which would be able to use the resources of larger companies, and in turn, operators can expand their subscriber bases

The creation of hybrid blockchains can include both public-facing
and back-end elements which are suitable for purposes including subscriber authentication across borders. Vendors can also launch cost- effective smart contracts to offer roaming services to consumers at local rates without the need for lengthy payment clearing or exchanges between local and global operators.

For example, Bubbletone is the developer of a roaming network that permits consumers to keep their existing e-sim while taking advantage of local rates. Carriers and consumers are directly connected through a blockchain-based marketplace, allowing subscribers to become customers of local companies temporarily and allow them to select from plans and pricing available on the platform. Prepaid plans are also offered by way of smart contracts on the platform.

To sum up the advantages of blockchain from a commercial viewpoint, with an eye to maximising profit, Applications of the blockchain and
smart contracts include subscriber authentication, improved account security, roaming contracts, and mobile transactions. Moreover, distributed ledger technology, when implemented correctly, can provide a cost-effective way to reduce operational expenditure for rapid transactions

Blockchain and 5G

First, let me recap on what 5G is, and its potential, as well as its downsides, for those who may not have been following the debate.

5G is the next generation in mobile networks. It’s a significant leap from 4G to what 5G promises. Basically, 5G is being designed to meet the very large growth in data and connectivity of today’s modern society, the internet of things with billions of connected devices, and tomorrow’s innovations. It is currently being developed and trialled ready for commercial launch from 2020 and widespread availability of 5G services is expected by 2025.

In addition to delivering faster connections and greater capacity, a very important advantage of 5G is the fast response time. For example, 3G networks had a typical response time of 100 milliseconds, 4G is around 30 milliseconds and 5G will be as low as 1 millisecond. This is virtually instantaneous opening up a new world of connected applications. To achieve this speed, 5G uses radio waves or radio frequency (RF) energy to transmit and receive voice and data connecting our communities.

5G will enable:

1. The Internet of Things or machine-to-machine communication. This involves connecting billions of devices without human intervention at a scale not seen before.

2. Enhanced mobile broadband, New applications will include fixed wireless internet access for homes, outdoor broadcast applications without the need for broadcast vans, and greater connectivity for people on the move.

3. Faster communication that allows real-time control of devices and industrial robotics, and the possibility of remote medical care and procedures.

As the World Health Organisation and EMF explains “5G will keep us connected in tomorrow’s smart cities, smart homes and smart schools, and enable opportunities that we haven’t even thought of yet.”

Why is there opposition to 5G?

Previously mobile broadband networks have focused on connecting people, but 5G is also focused on connecting machines.

The idea behind 5G is to use untapped bandwidth of the extremely high-frequency millimeter wave (MMW), between 30GHz and 300GHz, in addition to some lower and mid-range frequencies. But buildings, trees and plants absorb these frequencies; so more cell towers will be needed. There could be one every few feet from wherever you are. This article from eluxe magazine outlines the health concerns arising from the proliferation of towers and the exposure to more radio waves.

The political and ethical aspects of 5G

MIT Technology Review suggests 5G is a “Technological paradigm shift, akin to the shift from the typewriter to the computer.” And as The Politicalists have said in a Medium article: “We’re talking permanent connectivity way beyond checking your mobile every few minutes — it’s wearables or implants, smart cities, neural networks.”

There are political ramifications of such a connected world, particularly regarding data storage and privacy. Here’s a possible scenario in a 5G world: “Imagine, you’re walking down the street in your town.

The pavement itself is tracking the speed at which you’re walking, your heart-rate, the shoes you’re wearing, the route you’re taking. All as a means to hoover up data to then pass on to whichever service suppliers or governmental organisations are willing to purchase it.”

As The Politicalists suggest, Nike will be tracking how many people are walking in their shoes, Google Maps will track the speed you walk at and provide you with a personalised route from A to B,, and Tinder will check your heart rate to see if you pass anyone you find attractive and then it will send you their profile. Yes, it sounds freaky.

So from a political perspective, there will be much legislation required, much debate and discourse around how we want our data used, where and when.

Why are governments banning Huawei in their 5G ?

It is all to do with national security.

At the moment a lot of the discussions about 5G have been overshadowed by the media storm around Huawei, the Chinese telecoms giant. President Trump has just declared a national emergency over Huawei and no US firms are allowed to use components made by the company. In the UK, a former head of MI6 has stated that Huawei poses a threat to the nation’s national security, because its operations are “subject to influence by the Chinese state,” although the current government led by Theresa May has agreed that Huawei can supply non-core components for the UK’s 5G system.

Huawei says it has never engaged in espionage or allowed its technology to be knowingly hacked by the Chinese state, but the number of countries that don’t believe this is growing. In the Netherlands, there is concern that Dutch operators who use Huawei hardware and software in their mobile networks are giving China a “back door” to customer data and described it as being “like a smoking gun with possible geopolitical consequences”. Australia, New Zealand and Japan have already banned Huawei from their 5G networks.

Well, use somebody else you’re probably thinking. Unfortunately, as British Telecom’s Chief Architect pointd out recently, “there is only one true 5G supplier right now and that is Huawei — the others need to catch up.”

However, one thing is certain; despite the debate over Huawei, 5G is coming. The question then is, can blockchain work with 5G to deliver a more cost efficient service.

The benefits of blockchain deployment with 5G

Tim Sloane, VP, Payments Innovation at Mercator Advisory Group has written an interesting article about the economic benefits of blockchain and 5G working together in telecoms. He discusses the argument that 5G will drive IoT deployment and that IoT devices will utilise Blockchain as a layer of security. However, as he points out, W3C is already securing DNS and HTTP in order to deliver greater security using the public/private key pairs that blockchain also uses. He suggests that blockchain may be better used for data distribution, providing it operates at faster speeds.

He refers to an article from IBINEX News: “The major bottleneck while connecting the devices through 5G is related to their safety concerns, and that’s exactly where blockchain can be of immense help. Thanks to the high-security system of blockchain which provides immutable, tamper-resistance records, the issue of forging and hacking can be easily handled.”

But he concedes that blockchain does have a role to play in security: “Each device will be having its own blockchain address and can be registered according to that particular address, thereby protecting its identity from the other devices.”

The blockchain may also assist operators with the upcoming
rollout of 5G. According to Huawei, blockchain projects currently underway often align well with 5G architectures, including distributed system use and low-latency computational node usage. Blockchain could even improve existing architectures by simplifying underlying processes and allow

for better resource allocation through decentralized management systems.

The economic benefits of blockchain in telecoms

The Blockchain Council makes a strong case for using blockchain in telecoms, as might be expected. As it says, “One of the most important things for telecom companies is to innovate in a highly competitive market while at the same time reducing costs.” It sees Smart Contracts as the key to cost cutting, because telcos “provide a lot of automation in their internal operations like billing, roaming, and supply chain management. By using smart contracts to handle all of the billing related to roaming, telcos can save a lot of money because of prevention against fraudulent traffic.”

Furthermore, blockchain can enable telecoms companies to deliver a host of new revenue streams. These include:

· Digital asset transaction — micropayments for music, mobile gaming etc

· Digital ID verification — telcos can offer an ID verification service

· Ecosystems for collaboration — Telcos have a unique opportunity to offer a new era of digital service in advertising and IoT.

And as the Blockchain Council suggests, IoT devices are set to become a $100 billion industry by 2020 and would require millions of machine-to-machine (M2M) payments to work. This is where telecoms companies using blockchain could clean up, while also ensuring security, accessibility, lower costs and the evolution of new revenue streams.