Mobile Technology Trends of 2017

The development of mobile technology continues to move at speed and this year we have seen some critical new applications, so much so, that I believe 2017 will be seen as the benchmark year for mobile technology, especially in its use by small businesses.

There have been some outstanding apps developed by consumer brands like Subway and Starbucks, and this opens the way for less well-known businesses to do the same. In fact, I read that 50% of small businesses are creating a mobile app this year and that is a great indication of the importance they place on mobile for growing a company.

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Location, location

Another trend that has grown impressively this year is that of location-based apps. These allow a business to offer a service based on the customer’s location and it is not difficult to foresee that the ability to offer real-time services in a specific location will have an impact on a variety of small businesses, and the larger ones.

Augmented reality

Augmented reality apps are another trend that is gaining traction. Some people thought these were just a gimmick, but when you combine the AR technology with a utility app, in other words one that is practical and useful, you have an app that is very engaging. They particularly appeal to the millennial generation and businesses that work on using augmented reality will have better engagement with customers in this group.

Instant apps are a winner

I also see that instant apps are becoming more important, for obvious reasons. There is no need to find the app and download it, install it and all the rest. The apps that run instantly when needed and are the secret of a faster, simpler mobile experience. Google’s new technology is leading this sector.

Artificial Intelligence

Artificial Intelligence (AI) is also making inroads in mobile apps. A number of developers are embedding it in their apps, which is a significant step forward for educational apps. For example, apps that teach children based on how that child learns are emerging. All children have different learning styles and these apps will help them to achieve even better exam results. It can also be applied to consumer shopping with the creation of apps that help you to shop based on what you like, so that the consumer would essentially have a personal shopper on their mobile device.

Remote control

We are also seeing more gadgets and household equipment being linked to the Internet and this requires apps to control them remotely. This is another trend that will boost the growth in mobile technology. And, security is another factor that developers are working on this year, as our mobile devices become increasingly storage devices for money and its equivalent.

It has been predicted that around 268 million mobile apps will be downloaded by the end of 2107 and this translates into $77 billion in business revenue. This sum doesn’t just come from purchasing apps; it is revenue that is also based on increased sales through improved customer engagement and loyalty. This is the secret of growth and why businesses should be adopting mobile technology as soon as possible.

 

 

What You Don’t Know About Doing Business In Hong Kong

Interesting facts and finer points of doing business, and living, in the magnificent world city of Hong Kong.

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Hong Kong is vibrant and resilient. Since 1997, when it returned to being a Special Administrative Region of the People’s Republic of China, it has sailed through global economic crises thanks to its key drivers of economic growth, which in the case of Hong Kong are retail, logistics and business services, financial services, real estate development (boosted by public infrastructure works), and tourism. The UK government –and the Wall St. Journal– has designated it the world’s freest economy for 20 consecutive years and it is ranked as the world’s eighth largest trading economy and a leading financial and business centre for Asia.

It is also important to point out that it has a significant degree of autonomy from China and has its own legal system currency and customs jurisdiction; the only area in which it must follow China’s ruling is in foreign affairs and defence.

Another key to its success is the business access it provides to mainland China and to other parts of Asia. Add to this the fact that Hong Kong is a free port that does not levy any customs tariff and has limited excise duties and you have an environment that businesses love. It may be a relatively small territory with a total population of just over seven million, but there are at least 1,362 subsidiaries of American companies based here, and that is just the USA. In the last two years some firms have started bypassing Hong Kong and setting up subsidiaries on the Chinese mainland, however, they have discovered that they face higher costs and longer delays than if they’d established a Hong Kong intermediary.

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5 reasons you should set up a business in Hong Kong

In my experience as an entrepreneur working around the world I strongly recommend doing business in HK and here are my five reasons for doing so:

 

  • China welcomes foreign entrepreneurs and business owners to develop their businesses in Hong Kong and provides them with the tools to grow successfully with little stress in the registry process of the business. The same can’t be said of many other countries.
  • The infrastructure facilities in Hong Kong are what make the city so well-known worldwide. Hong Kong’s air and sea transport facilities provide an excellent service for all customers, so all shipping, logistics and freight forwarding services are first rate. It is perfectly located for reaching other parts of Asia and has excellent telecommunications – a vital element for modern businesses.
  • Hong Kong has some of the lowest tax rates in the world and a simple tax system. Low taxes are a great incentive for businesses.
  • The legal system in Hong Kong tends to favour the business community and it is a transparent and fair system.
  • It is one of the world’s most liberal economic systems due to its free trade policy, no trade barriers and no limit for foreign onshore and offshore investments. Capital just keeps flowing here

 

A fantastic lifestyle

And, on top of a superb business environment, Hong Kong is a fantastic place to live. Its efficiency is on show from the moment you land at its international airport and find yourself in the centre of the city in about 25 minutes. It’s a ‘work hard, play hard’ city, with the same trendy areas that you’ll find in New York or London and you can enjoy weekend breaks in Shanghai, Beijing, Singapore or Thailand. It buzzes with a young, entrepreneurial spirit and it attracts an eclectic mix of fascinating individuals.

If you’re checking out Hong Kong as a place to set up your business, I’d recommend taking the Star Ferry from Kowloon to Hong Kong Island to get a feel for the place. And, lunch on the IFC Terrace will give you a memorable view of The Peak and the harbour. As for restaurants and bars; Hong Kong has everything from fine dining to some of the best street food in Asia.

There are few downsides I can think of to doing business in Hong Kong and there are few places in the world that I’d put in the same class as this place, because it’s a city that just loves business like an entrepreneur.

I hope you enjoyed this and found it useful. Please subscribe to my blog if you’d like to receive an alert when I post new content.

 

 

Business Etiquette Around the World: Brazil

In my experience, Brazil is a very exciting country to do business in. It’s a country on the move and an important member of the BRIC emerging economies. It has a promising future and that is a green light for entrepreneurs like me. It also has an amazing culture, which makes doing business there equal parts pleasure and work. However, if you’re planning on putting Brazil on your business map, I’d suggest you learn about its business culture and etiquette before you set foot in the country, which is why I’m sharing some lessons I learnt from my own Brazil experiences.

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The art of small talk

First of all, Brazilians are a very friendly people and they like to build friendships alongside any business relationship. Politeness is very important to them; rudeness will get you the cold shoulder. They like to negotiate with people rather than a company, therefore it is vital that you accept that social small talk will play a part in any discussions. Favourite topics for small talk are family, football and music. Learn something about samba, Brazil’s important musicians, and of course its legendary footballers before you arrive. Topics to steer clear of are poverty, politics and Argentina. The latter is considered a trading rival.

It can be hard for entrepreneurs from cultures where getting down to business straight away is the accepted etiquette to get the hang of making small talk, but it will pay huge dividends if you do. Always make good eye contact with the person you are talking to and accept that there may be a lot of touching of your arms and backs during discussions; Brazilians like to be physically close to the person they are talking to. Also, be aware of non-verbal signals; slapping the back of the hand against the palm means they are not interested.

Be patient

Indeed, please hide any feelings of impatience at the proceedings as Brazilians will see this as reflecting poorly on you. They admire people who show self-control, so you will score points if you appear to be relaxed with how things are going. You will also need to exercise your patience when waiting for decisions to be made; Brazilian business is very hierarchical and the highest ranking person in a company makes the final decisions. It can take a while for that to filter down to you.

Formal greetings

Formal greetings may differ from your country. It is customary to shake hands with everyone on entering and leaving a business meeting. Also, shake hands with the men and kiss women on both cheeks. If possible, learn some basic Brazilian phrases in advance.

Business entertaining

Entertaining is an important part of business culture and Brazilians are quite relaxed about it, but very fashion conscious, so dress smart and don’t wear anything considered outrageous. If you are hosting a dinner, don’t be surprised if your guests are 15 – 30 minutes late; punctuality is not a strong point, However, you should be punctual, even if you have to wait.

Enjoy the culture

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And, when you are in Brazil, don’t miss the opportunity to sample its vibrant culture: go to a football match; visit Copacabana beach; enjoy the view from Sugarloaf Mountain if you’re in Rio, and if you have the opportunity to experience the greatest carnival in the world, don’t miss it.

Doing business in Brazil is hugely pleasurable if you adapt to their customs and it is a vast country with huge potential, so understanding its new business culture is very much worth your while.

I hope you enjoyed this and found it useful. Please subscribe to my blog if you’d like to receive an alert when I post new content.